Grand Traverse Woman Magazine - Articles & Networking for Women

Why GTWoman?
7 Smart Reasons to Market to Women

1. Women are more profitable customers than men because they are loyal to products. Because women are more demanding in making the initial purchase, they recoup their time investment by staying loyal to the brand they’ve chosen. Enhanced loyalty means every marketing dollar invested in acquiring women customers results in a higher overall retention rate. (TrendSight Group, 2002) 
   
   GTWoman targets a very specific niche of powerful women consumers, with 10,000 free copies distributed each issue and an anticipated number of 23,500 pass-along readers. In Grand Traverse County alone, there are 40,000 women! 
    
2. Word-of-mouth is more prevalent among women. Women are more likely to recommend to others those brands or salespeople that impress them - in essence free marketing of the most powerful kind. (TrendSight Group, 2002) 
   
   GTWoman contains many informational and inspirational articles that will have women talking. Give them the chance to talk about your product! 
    
3. Women expect more. Effectively targeting women generates higher satisfaction - among both men and women. The reason? In many respects, women want all the same things as men - and then some. Accordingly, when you meet the higher expectations of women, you are more than fulfilling the demands of men. (TrendSight Group, 2002) 
   
   GTWoman offers the opportunity to get two satisfied customers for the price of one. 
    
4. The women’s market is virtually untapped. Many target markets are traditionally built for the male consumer, leaving the women’s segments underserved. (TrendSight Group, 2002) Put your advertising dollars where they are most effective - in GTWoman and target the powerful consumer audience of WOMEN! 
    
5. Women are more likely to purchase items that they have seen in a print ad or read about than any other method of advertising. Repetition is important to successful advertising campaigns. The most effective ad buys are placements in targeted publications for consecutive run dates. A consumer normally sees an ad three times before they act on it. (American Demographics, April 1997) GTWoman is published bimonthly and has a longer shelf life, making it easier on your budget to run ads consecutively in a targeted publication throughout the year. 
    
6. When women with families have time to read, it’s magazines they are reading. The average mother reads 4.1 titles a month. (Prima, 2002) GTWoman is distributed woman-to-woman. Look for it at women’s clinics and organziations, ob/gyn and pediatrician offices, beauty salons, grocery stores, bookstores, restaurants, fitness centers, and your best friend’s coffee table. 
    
7. Over 50% of web users are women. In addition, over 70% of mothers said they were very likely to use the Internet for product information. 94% of moms said they have purchased a product online. (Prima, 2002)