Jan. 13, 2021 GTW Luncheon
Event Date: 01/13/2021
Event Time: 11:00 am - 12:30 pm
Join us virtually Wednesday, Jan. 13th for GTW Lunch
Live Online with Tamsen Webster, Idea Whisperer!
How to Script the Stories that Sell Ideas
You know getting your big idea out into the world means having to make the case for it. You need partners, investors, and eventually, your audiences and clients and customers to see your idea as the right one for them. But even though you know it’s the right answer, how can you make them see that, too? Even more, how do you do that when time —and attention — is limited? You script the story they’ll tell themselves. In this interactive session, join change communications expert and 20-year message strategist Tamsen Webster as she shows you how to do just that.
AS A RESULT OF THIS KEYNOTE YOU’LL BE ABLE TO:
• Identify the three critical elements of attention that create compelling content
• Capture those elements in your core story, using a simple framework
• Adapt that story to multiple audiences and applications
As a professional “Idea Whisperer,” Tamsen Webster helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see… and what they do as a result. (Though as she’ll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve. Visit her at www.tamsenwebster.com.
Tickets are FREE. The luncheons are 11 a.m. to 12:30 p.m. Register below to receive the Zoom link.
Thank you to our series Corporate Sponsors GTOC and TCF Bank. Also a thank you to our supporting sponsors Lite 96, Sarah Brown Photography, Serra Traverse City, Edward Jones Financial Advisor Claudia Rodriguez, Edward Jones Financial Advisor Jamie Keillor, Monarch Home Health Services, TV 9&10 and SCORE.