Grand Traverse Woman Demographics
Who are GTWoman readers? Check out our demographics & our audience’s buying power!
Age
- 18-24 . . . . . 4%
- 25-34 . . . . 20%
- 35-44 . . . . 27%
- 45-54 . . . . 29%
- 55-64 . . . . 14%
- 65+. . . . . . . 6%
- Avg. Age . . 44.3
Home Life
- Married . . . . . . . . . . . 67%
- Household Income
$45,000+. . . . . . . . . . 64%
$55,000+. . . . . . . . . . 44%
$75,000+. . . . . . . . . . 24%
College-educated . . . . 92% - Children in Household
42% have one or more children living in the household
children aged 0-2. . . . 12%
children aged 3-5. . . . 14%
children aged 6-11. . . 18%
children aged 12-18 . . 17%
Average number in household: 1.9
Readership
- Readers spend an average of 49 minutes reading GTWoman each issue.
- Copies of GTWoman are on average readby 1.35 people in addition to the person who picks up the copy. Hence, readership is 2.35 times circulation = 23,500 readers
Buying Habits
- 78% of those who responded indicated they were more likely to purchase products or services if they had read about them or saw them advertised in GT Woman.
Residence
- Years Living in the Grand Traverse Area
91% have lived in this area for 3 years or more - County of Residence
69% live in Grand Traverse County
15% live in Leelanau County
11% live in Benzie, Antrim orKalkaska counties
5% live elsewhere - Rent vs. Own
88% own their homes
Activities
- Art/Antiques . . . . . . . . . . . . . . . . . . . . . . . . 24%
- Chiropractic Services . . . . . . . .. . . . . . . . . 26%
- Cleaning Services . . . . . . . . . . . . . . . . . . . 17%
- Dental Services . . . . . . . . . . . . . . . . . . . . . . 62%
- Dermatology/Skin Care Treatments . . . . 20%
- Financial Planning Services . . . . . . . . . . . 30%
- Fitness Membership/Equipment . . . . . . . 47%
- Home Furnishings or Appliances . . . . . . 43%
- New or Used Car . . . . . . . . . . . . . . . . . . . . . 26%
- Spa Services . . . . . . . . . . . . . . . . . . . . . . . . 55%
Planned Purchases
- Art (collecting/creating). . . . . . . . . . . . . . 73%
- Exercise/Strength Training . . . . . . . . . . . 68%
- Gardening . . . . . . . . . . . . . . . . . . . . . .. . . . 50%
- Recreation (golf, hiking, etc.) . . . . . . . . . 63%
- Interior Design/Decorating . . . . . . . . . . . 35%
- Personal Finance/Investing . . . . . . . . . . 20%
- Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74%
- Yoga or Pilates . . . . . . . . . . . . . . . . . . . . . . 52%