Age

• 18-24 . . . . . 4%
• 25-34 . . . . 20%
• 35-44 . . . . 27%
• 45-54 . . . . 29%
• 55-64 . . . . 14%
• 65+. . . . . . . 6%
• Avg. Age . . 44.3

Home Life

• Married . . . . . . . . . . . 67%
• Household Income
  $45,000+. . . . . . . . . . 64%
  $55,000+. . . . . . . . . . 44%
  $75,000+. . . . . . . . . . 24%
  College-educated . . . . 92%
• Children in Household
  42% have one or more children living in the household
  children aged 0-2. . . . 12%
  children aged 3-5. . . . 14%
  children aged 6-11. . . 18%
  children aged 12-18 . . 17%
  Average number in household: 1.9

Readership

• Readers spend an average of 49 minutes reading GTWoman each issue.
• Copies of GTWoman are on average readby 1.35 people in addition to the person who picks up the copy. Hence, readership is 2.35 times circulation = 23,500 readers

Buying Habits

• 78% of those who responded indicated they were more likely to purchase products or services if they had read about them or saw them advertised in GT Woman.

Residence

• Years Living in the Grand Traverse Area
  91% have lived in this area for 3 years or more
• County of Residence
  69% live in Grand Traverse County
  15% live in Leelanau County
  11% live in Benzie, Antrim orKalkaska counties
  5% live elsewhere
• Rent vs. Own
  88% own their homes

Activities

• Art/Antiques . . . . . . . . . . . . . . . . . . . . . . . . 24%
• Chiropractic Services . . . . . . . .. . . . . . . . . 26%
• Cleaning Services . . . . . . . . . . . . . . . . . . . 17%
• Dental Services . . . . . . . . . . . . . . . . . . . . . . 62%
• Dermatology/Skin Care Treatments . . . . 20%
• Financial Planning Services . . . . . . . . . . . 30%
• Fitness Membership/Equipment . . . . . . . 47%
• Home Furnishings or Appliances . . . . . . 43%
• New or Used Car . . . . . . . . . . . . . . . . . . . . . 26%
• Spa Services . . . . . . . . . . . . . . . . . . . . . . . . 55%

Planned Purchases

• Art (collecting/creating). . . . . . . . . . .  . . . 73%
• Exercise/Strength Training . . . . . . .  . . . . 68%
• Gardening . . . . . . . . . . . . . . . . . . . . . .. . . . 50%
• Recreation (golf, hiking, etc.) . . . . . .  . . . 63%
• Interior Design/Decorating . . . . . . . . . . . 35%
• Personal Finance/Investing . . . . . . .  . . . 20%
• Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74%
• Yoga or Pilates . . . . . . . . . . . . . . . . . . . . . . 52%