Grand Traverse Woman Demographics

Who are GTWoman readers? Check out our demographics & our audience’s buying power!

Age

  • 18-24 . . . . . 4%
  • 25-34 . . . . 20%
  • 35-44 . . . . 27%
  • 45-54 . . . . 29%
  • 55-64 . . . . 14%
  • 65+. . . . . . . 6%
  • Avg. Age . . 44.3

Home Life

  • Married . . . . . . . . . . . 67%
  • Household Income
    $45,000+. . . . . . . . . . 64%
    $55,000+. . . . . . . . . . 44%
    $75,000+. . . . . . . . . . 24%
    College-educated . . . . 92%
  • Children in Household
    42% have one or more children living in the household
    children aged 0-2. . . . 12%
    children aged 3-5. . . . 14%
    children aged 6-11. . . 18%
    children aged 12-18 . . 17%
    Average number in household: 1.9

Readership

  • Readers spend an average of 49 minutes reading GTWoman each issue.
  • Copies of GTWoman are on average readby 1.35 people in addition to the person who picks up the copy. Hence, readership is 2.35 times circulation = 23,500 readers

Buying Habits

  • 78% of those who responded indicated they were more likely to purchase products or services if they had read about them or saw them advertised in GT Woman.

Residence

  • Years Living in the Grand Traverse Area
    91% have lived in this area for 3 years or more
  • County of Residence
    69% live in Grand Traverse County
    15% live in Leelanau County
    11% live in Benzie, Antrim orKalkaska counties
    5% live elsewhere
  • Rent vs. Own
    88% own their homes

Activities

  • Art/Antiques . . . . . . . . . . . . . . . . . . . . . . . . 24%
  • Chiropractic Services . . . . . . . .. . . . . . . . . 26%
  • Cleaning Services . . . . . . . . . . . . . . . . . . . 17%
  • Dental Services . . . . . . . . . . . . . . . . . . . . . . 62%
  • Dermatology/Skin Care Treatments . . . . 20%
  • Financial Planning Services . . . . . . . . . . . 30%
  • Fitness Membership/Equipment . . . . . . . 47%
  • Home Furnishings or Appliances . . . . . . 43%
  • New or Used Car . . . . . . . . . . . . . . . . . . . . . 26%
  • Spa Services . . . . . . . . . . . . . . . . . . . . . . . . 55%

Planned Purchases

  • Art (collecting/creating). . . . . . . . . . .  . . . 73%
  • Exercise/Strength Training . . . . . . .  . . . . 68%
  • Gardening . . . . . . . . . . . . . . . . . . . . . .. . . . 50%
  • Recreation (golf, hiking, etc.) . . . . . .  . . . 63%
  • Interior Design/Decorating . . . . . . . . . . . 35%
  • Personal Finance/Investing . . . . . . .  . . . 20%
  • Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74%
  • Yoga or Pilates . . . . . . . . . . . . . . . . . . . . . . 52%